What should the owner learn in 60 seconds on the Marketing dashboard?

Which marketing is producing demand today, what is wasting budget/credits, and what to run next to increase leads, orders, or bookings.

Which KPIs does Thulo Marketing track?

New leads, Marketing Qualified Leads (MQL), credits/cost spent, delivery rate, engagement rate (clicks), opt-out rate, landing conversion rate, and revenue influenced (when available).

How does Thulo attribute leads to marketing?

A lead/order is attributed to marketing if it contains a campaign_id or UTM parameters captured within the attribution window (default 7 days) before conversion.

What widgets are included in the Marketing dashboard?

Campaign leaderboard, demand trend, audience health, reach→engage→convert funnel, top segments, content & offer library, channel mix, automation health, and landing page watchlist.

Marketing Solutions in Nepal | Marketing Automation Software by Thulo

Q: What alerts does Thulo Marketing provide?

Delivery drop, opt-out spike, CTR below threshold, leads=0 by afternoon, cost per lead spikes, landing conversion drop, list not growing, duplicates/invalid contacts, automation failures, missing UTM tracking, over-frequency, and consent compliance warnings.

Why most marketing fails?

Random campaigns waste credits — systems create demand

Your owner/admin should learn in 60 seconds: what’s working today, what’s wasting credits, and what to run next.

Common Problems of Nepali Business

No visibility, no attribution, and no clear next action.

Leads today = unknown You don’t know if marketing produced demand today or not.
Credits spent without ROI proxy Budget/credits burn but you can’t see CPL or performance signals.
Blasts cause opt-outs No segmentation rules → people unsubscribe and trust drops.
No funnel view Sent/delivered → clicks → landing conversions → leads is missing.

What Thulo Marketing changes

Universal “Demand + Intent” system — not industry logic.

A clean dashboard with KPIs, core widgets, alerts, and quick actions so your team can act fast.

Top strip KPIs Leads, MQL, credits, delivery, engagement, conversion.

Alerts & thresholds Delivery drop, opt-out spike, CTR low, missing UTM, etc.

Quick actions Create campaign, send to segment, clean list, export report.

See Dashboard Features Talk on WhatsApp

Universal Dashboard

Core widgets that give you maximum value

Built to answer: “Which marketing produced demand today, what’s wasting credits, and what should we send next?”

Campaign Performance Leaderboard

Campaign, channel, delivered, clicks, leads, MQL, opt-outs, credits/cost — last 30 days.

Demand Trend

Leads + MQL + conversion rate trend (7/30 days) to see what’s improving or dropping.

Audience Health

List growth, duplicates %, invalid contacts %, and opt-out trend for list hygiene.

Funnel: Reach → Engage → Convert

Sent/delivered → clicks → landing conversions → leads created (simple, universal, powerful).

Top Segments

Best converting tags/segments (location, customer type, past buyers) to focus spend.

Content & Offer Library

Best templates/offers + “recommended next campaign” (rule-based).

Channel Mix

SMS vs Email vs Social/Ads (if integrated) share of leads/MQL to balance channels.

Automation Health (lite)

Active flows count, last run, failure count — even if automation is basic.

Landing Page Watchlist

Marketing pages with high traffic but low conversion — fix offers, CTAs, and trust signals.

Alerts & Thresholds

Catch issues before they waste budget

Examples: delivery drops, opt-out spikes, CTR below minimum, missing UTM, over-frequency, consent warnings.

Delivery rate drop Opt-out spike CTR below threshold Leads = 0 by 2pm Missing UTM tracking Consent compliance

Quick Actions

Do the next best step in 1 click

Create campaigns from best templates, send to segments, clean lists, start basic automations, export weekly report.

Create SMS/Email campaign Send to segment + schedule Resend to non-openers Import + auto-dedupe Add UTM preset Export report (PDF)

Conversion Intelligence

Track real intent with a simple attribution rule

Attribute leads/orders to marketing if they contain campaign_id or UTM captured within X days (default 7) before conversion.

Reach

Delivery health

Sent vs delivered (SMS/email) + bounce/failed counts with alerts when rates drop below targets.

Engage

Clicks + opt-outs

Engagement rate (clicks/delivered) and unsubscribe/STOP trends to protect your audience trust.

Convert

Landing conversion watch

Watch marketing landing pages with high traffic but low conversion and take quick improvement actions.

Role Views

Minimum 5 roles supported

Owner/Admin, Marketing Manager, Content/Designer, Sales Lead, Data/Compliance — with permissions to create/pause campaigns, manage segments, import/export contacts, and view attribution.

Owner/Admin Marketing Manager Content/Designer Sales Lead Compliance/Admin

Built for all industries (Nepal + global)

Marketing stays universal across industries

Marketing connects through universal “demand + intent” signals, not industry-specific logic. Heart modules only provide Offer cards and Customer moments (new, repeat, inactive, upcoming).

Retail Travel & Tours Hotels Restaurants Services Associations Ecommerce Appointment Booking

Pulls from modules

What to promote

Top items/services/packages, availability windows, pricing rules — shown as Offer Cards for campaigns.

Pushes to modules

Creates leads & events

Creates Leads in Sales (source=campaign/UTM) and tracks campaign → landing → checkout/booking start.

Universal contract

Clean, scalable, measurable

Marketing emits campaign_id/UTM + interactions + lead created. That’s enough to scale across 12+ industries.

Choose the right plan

Start small, then scale your marketing system

Switch billing to see estimated pricing. (Edit values in this HTML anytime.)

Entrepreneur

Solo founders

Start tracking demand and sending targeted campaigns.

500 /month

~~1000~~ Save

SMS & Email campaigns
Segments (tags/lists)
Campaign reports
Basic dashboard KPIs

Start now

Business Starter

Growing teams

Run segments, automation, alerts, and consistent follow-ups.

1000 /month

~~2000~~ Save

Everything in Entrepreneur
Universal widgets (leaderboard, funnel, watchlist)
Alerts & thresholds
Automation health + quick actions

Signup

Business Growth

Scaling brands

Advanced control, multi-team readiness, and deeper reporting.

5000 /month

~~8000~~ Save

Everything in Starter
Role views + permissions readiness
Advanced reporting & controls
Priority support for scaling

Get started

Frequently asked questions

Quick answers before you start

Designed for SEO and clarity. (Also added to FAQ schema above.)

Which marketing is producing demand today, what is wasting credits, and what campaign should be sent next to increase leads/orders/bookings.

A lead/order is attributed to marketing if it includes a campaign_id or UTM captured within an attribution window (default 7 days) before conversion.

Campaign leaderboard, demand trend, audience health, funnel (reach→engage→convert), top segments, content/offer library, channel mix, automation health, and landing page watchlist.

Delivery rate drop, opt-out spike, CTR below minimum, leads=0 warning, cost/credit spikes, landing conversion drop, list not growing, duplicates/invalid contacts, automation failures, missing UTM, over-frequency, and consent/compliance warnings.

Owner/Admin (full KPI + next actions), Marketing Manager (campaigns/segments/automation), Content/Designer (templates + landing performance), Sales Lead (MQL quality + feedback loop), Data/Compliance (consent + hygiene).