Adding Products and Writing Copy That Sells: A Guide for Your Online Store

Whether you're selling handmade crafts, food items, clothing, or digital services, the way you add and present your products on your website can make all the difference. A clean, organized product catalog not only helps your business look more professional but also builds trust and boosts conversions.

Start With Strong Product Titles

A product title is more than just a label — it's a mini pitch. Use clear, specific titles that mention what the product is and any key features your customer may be looking for. Instead of vague names like "Nice Bag," opt for something descriptive like "High-Quality Leather Crossbody Bag – Brown, Handcrafted in Nepal." Think about how your customers search and use those keywords naturally.

Write Descriptions That Help Customers Decide

Your product description should answer three simple questions:

• What is this product?
  
  

• Why is it special or different?
  
  

• How should it be used or enjoyed?
  
  

Use bullet points to highlight features such as material, size, origin, care instructions, and best-use cases. Keep it conversational, honest, and focused on helping buyers visualize the product in their life.

Price It Right — But Strategically

When setting prices, don't just follow the crowd. Factor in your cost of production, packaging, and delivery, along with a sustainable profit margin. Review what similar products are being sold for — not to undercut them blindly, but to understand your positioning. Pricing too low can damage brand perception, while pricing too high without added value can scare customers away.

Quality Photos Make a Big Impact

Visuals are often the first thing your customers notice. Take clean, high-quality photos — even with a phone — using a plain background and natural daylight. Include multiple angles, close-ups, and show the product in use if possible. Avoid cluttered or blurry shots. A good image builds instant trust and helps your product stand out.

Don’t Forget Product Variations

If your product comes in different sizes, colors, or pack types, include those options. This makes shopping easier and avoids confusion. For example, if you sell handmade soap, you could offer it in Lavender (100g), Lemongrass (200g), or Gift Packs (3 bars) — all within the same listing.

Keep Your Catalog Updated

Finally, make it a habit to review your product listings regularly. Update stock status, remove discontinued items, tweak descriptions based on customer feedback, and add seasonal products when relevant. An active and organized product catalog shows customers you’re serious about your business.

Uploading products is just the first step. The real value lies in how you present them — with compelling titles, helpful descriptions, quality visuals, and a clear, confident brand voice. When done right, your website becomes more than a store — it becomes an experience that customers trust and return to.