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How to Write Product Descriptions That Sell (Even If You're Not a Writer)
Your product may be amazing — but if the description is weak, customers may scroll past, hesitate, or not trust your business enough to buy.
A good product description is like your salesperson on the website. It should explain clearly what the product is, why someone should buy it, and how it helps them.
This blog shows how small businesses in Nepal can write strong, clear, and simple product descriptions — even without writing experience.
Help customers understand the product quickly
Show benefits, not just features
Improve SEO and help your product get found online
Answer common questions — reducing returns or confusion
With Thulo, you can add multiple languages (like Nepali and English) to make your descriptions even more relatable.
Ask yourself:
Who is this product for?
What problem does it solve?
Why would someone choose this over others?
❌ Bad example: “Black shoes for men”
✅ Better: “Comfortable black formal shoes for working professionals — great for long office hours and events.”
Instead of just listing what it is — explain what it does or why it’s useful.
❌ Features-only: “100% cotton T-shirt, blue, medium”
✅ Benefits included: “Soft and breathable cotton T-shirt — perfect for Nepali summer days. Lightweight comfort for daily wear.”
Avoid technical jargon. Write like you speak.
Short sentences
Easy words
Bullet points if needed
Imagine you're talking to a customer in your shop — how would you explain it?
Think like your customer. What would they type on Google?
Examples:
“buy kurta online Nepal”
“comfortable slippers for home”
“birthday gift set under 1000”
Add these phrases naturally into your description — this helps with SEO (Search Engine Optimization) and Google visibility.
Encourage the customer to take action.
Use phrases like:
“Order now while stock lasts”
“Perfect gift for birthdays and festivals”
“Add to cart and enjoy fast delivery”
Sita sells natural soaps from Pokhara. Her old description was:
“Handmade soap, 100g, lemongrass”
After editing, she now uses:
“100g handmade soap made from natural oils and lemongrass essential oil. Gentle on skin and perfect for daily use. Ideal for gifting or personal care.”
Her online orders increased after updating the product details.
Inside your Thulo dashboard:
Go to Product Manager
Write your short and long description
Add bullet points, emojis, or local language if needed
Preview how it looks on mobile
Make sure every product has a proper name, description, and photo.
Don’t wait for perfection. Write your best version today — and edit it later as your brand grows.
Your website can’t speak — but your product description can.
With Thulo, you have the space and tools to:
Describe your products well
Build customer trust
Sell more confidently
👉 Start writing today, create a store at Thulo: https://thulo.com.np
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