Online Store vs. Social Media Page – What’s Better for Your Business?
Many small businesses in Nepal are active on Facebook or Instagram. Some post their products, reply to messages, and even take orders through DMs. This is a great way to start — but is it enough?
In this blog, let’s compare:
Social Media Page vs. Your Own Online Store.
Which is better for your business? Or should you use both?
What is a Social Media Page?
A Facebook or Instagram business page where you can:
This is often the first step for small Nepali businesses — and it works well in the beginning.
What is an Online Store?
A website where you:
List all your products with photos, prices, and details
Accept online orders and payments
Manage delivery and stock
Build your brand on your own domain (e.g. www.yourstore.com)
Use tools like Thulo to make everything easy
Side-by-Side Comparison
Feature | Social Media Page | Online Store (Thulo) |
Product Listing | Manual posts only | Full catalog with stock |
Order Management | Inbox or comments | Cart, orders, and status |
Payment Integration | No built-in system | Accepts eSewa, Khalti, etc. |
Brand Control | Facebook-controlled | Your own domain & layout |
Customer Trust | Lower (informal) | Higher (looks professional) |
Ads & Marketing | Strong | Strong (can run FB/IG ads) |
Time to Manage | Manual, message-based | Automated via dashboard |
Long-Term Growth | Limited | Scalable |
Pros of Social Media Selling
Free and easy to start
Big audience (Nepal has 12M+ Facebook users)
Good for casual, small-scale sales
Direct contact with customers
Pros of Having an Online Store
Looks more professional
Saves time (no need to answer the same questions again and again)
Helps build trust and repeat customers
Enables digital growth — outside your city, or even country
Works 24/7 — even when you’re sleeping!
Best Strategy: Use Both Together
Use social media to attract people — but bring them to your website to shop.
Example:
Post your product on Facebook → Add link to your Thulo store → Customer checks price and orders directly → You get notified → Deliver the product!
This is how many successful Nepali brands are working now.
How Thulo Helps
With Thulo, you can:
Create your online store easily
Add products, photos, and prices
Accept payments via local gateways
Link your store in Facebook/Instagram posts
Manage orders and customers in one place
👉 Start here: https://thulo.com.np/register
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