Online Store vs. Social Media Page – What’s Better for Your Business?

Many small businesses in Nepal are active on Facebook or Instagram. Some post their products, reply to messages, and even take orders through DMs. This is a great way to start — but is it enough?

In this blog, let’s compare:

Social Media Page vs. Your Own Online Store.

Which is better for your business? Or should you use both?

What is a Social Media Page?

A Facebook or Instagram business page where you can:

• Post photos of your products

• Chat with customers
  Take orders through inbox or comments

• Promote posts or run ads
  
  

This is often the first step for small Nepali businesses — and it works well in the beginning.

What is an Online Store?

A website where you:

• List all your products with photos, prices, and details

• Accept online orders and payments

• Manage delivery and stock

• Build your brand on your own domain (e.g. www.yourstore.com)

• Use tools like Thulo to make everything easy
  
  

Side-by-Side Comparison

Pros of Social Media Selling

• Free and easy to start

• Big audience (Nepal has 12M+ Facebook users)

• Good for casual, small-scale sales

• Direct contact with customers
  
  

Pros of Having an Online Store

• Looks more professional

• Saves time (no need to answer the same questions again and again)

• Helps build trust and repeat customers

• Enables digital growth — outside your city, or even country

• Works 24/7 — even when you’re sleeping!
  
  

Best Strategy: Use Both Together

Use social media to attract people — but bring them to your website to shop.

Example:
Post your product on Facebook → Add link to your Thulo store → Customer checks price and orders directly → You get notified → Deliver the product!

This is how many successful Nepali brands are working now.

How Thulo Helps

With Thulo, you can:

• Create your online store easily

• Add products, photos, and prices

• Accept payments via local gateways

• Link your store in Facebook/Instagram posts

• Manage orders and customers in one place
  
  

👉 Start here: https://thulo.com.np/register